Our Digital Innovation Whitepaper provides an overview of the mapping of a Digital Innovation Process for Services, based on Scientific Literature and Expert Interviews.

Due to the challenges arising from changes in technology and customer behavior, companies are asked to constantly innovate. In this regard, servitization or service innovation has appeared as a successful way for many companies to overcome the dead-end road of competition. As companies focus more and more on developing services, service innovation has started to gain increasing attention also in research causing the traditional product innovation view to shift towards a multidimensional service innovation view.

However, the development and designing of new services is still little researched and not a lot is known about the process. The knowledge and understanding about how digital technologies are being strategically used during the process of service innovation is even more limited.

Thus, the goal of our Research Whitepaper and Audit is clear: to shine light on the service innovation process and to focus on how and which digital tools can facilitate the innovation process.

Research Methodology

1

We created a literature review on innovation processes and established our own literature-based digital innovation process model for services

2

We then carried out expert interviews and surveys to validate the process model

3

We mapped currently available digital tools on the market to our innovation process model and built a digital tools platform

You can read and download our whitepaper.

Download “Whitepaper Innovating Digitally-EN” FINAL_EN_Whitepaper-Innovating-Digitally.pdf – Downloaded 903 times – 4.41 MB

You can also read and download the full Audit

Download “Innovating Digitally Audit” Innovating-Digitally-IO1-Digital-Innovation-Audit_FINAL.pdf – Downloaded 837 times – 5.28 MB

Creative Commons License Innovating Digitally Whitepaper (EN) by Innovating Digitally Consortium is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Creative Commons License
Innovating Digitally Audit by Innovating Digitally Consortium is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.